Archive for August, 2010

The Holidaze Are Here!

August 30, 2010

The Holidaze are upon us!

Remember when you were at the supermarket last September, and in the midst of buying beer, hot dogs, and ice, the faint sounds of “Jingle Bells” brought you to a grinding halt?  Remember when you thought, “Really?  Christmas in September?” 

In the event business, we’re used to it!  In years past, you were behind the curve if your holiday party offerings, marketing materials, phone calls, and emails weren’t queued up and ready to roll by the end of July.  In the “New Economy,” though, many companies holiday party planning and the budgets associated with them have changed dramatically.  Indeed, every year tough decisions are made across the board, and many wonder if the Holiday Party is a solid strategic move.

In the book Corporate Celebration by Terrence Deal and M.K. Key, the authors make a case that getting together with one’s colleagues for the sake of fun and merriment is basically essential for a thriving business.  The chapter “Frivolous or Fundamental,” the author describes a well-known company that has a culture where the year-end celebration is a key component to the company’s success: 

“(The company) realizes that taking time to celebrate is an integral part of doing business.  The cost of the gathering is offset by the subsequent dividends it reaps in employee morale, commitment, and hard work.  Seasonal celebration summons the corporate spirit, creating energy that carries over into the new year.”

We couldn’t have said it better ourselves!  Thus, the new menu and enhancement offerings for Holiday Celebrations at City Beach are fun, lively, interactive, delicious, and cost-effective.  Our mad scientist and Group Programming Director, Gregg Dean, has developed 3 distinct program enhancements that will liven up any group.  Our newest addition to the team, the talented and larger-than-life Chef Keith Breedlove, has put together the tastiest and most price-conscious menu City Beach has ever had.  Combine these things with our different event spaces which are themed with holiday cheer (and surfboards, if you wish), the 2010 holiday season is shaping up to be a huge success.

We want you and your friends to share in the Holiday spirit – with each other and our staff!  Never mind the possible long-term benefits for your organization…just come in and Eat, Drink, and Be Merry…then repeat as necessary.


Check out our new website!

August 19, 2010

Okay…so this is a little different.  After a chronological year and a metaphoric lifetime, I am proud to be a part of City Beach’s new web site launch…Ta-Da!

I have designed corporate web sites before.  The meticulous preparation, the poring over of design and copy details, the delegating of things that are out of one’s realm of expertise, and the exhausting amount of options are all a part of the process (For a web geek, building a site can be a bit like leaving a 4-year old alone in a candy store…my bon-bons are left hand navigation buttons!)  

But rebuilding City Beach’s site was a challenge of a different ilk.  There simply isn’t another business model like ours, so the old site was truly the only reference guide.  Sure, we all have our favorite corporate branding designs, layouts, interactive features (all of which I am proud to say are included in our new shiny model.)  But when we started laundry-listing what we actually do, the sheer scope of it was almost overwhelming.

With the brain-trust firmly resolved, we worked diligently to build a site that was informative, interactive, and with the mojo that lives within our walls.  We received invaluable contributions and constructive criticism from many “chefs in the kitchen,” most of whom know us and know what the City Beach experience is all about. Suffice to say, we are better for having those objective eyes and ears involved.  

This is a dynamic web site.  Content will change, links will be updated, “i’s” will be dotted, etc.  But we are all very proud of our new look and the product that we are representing.  Please check out the team building videos or take a virtual tour of the Fremont facility.  Ask us questions, feel free to comment, or just drop us a line on our Facebook or Twitter links.  Also make sure to sign up for our newsletter to stay in tune with our fabulous restaurant, rock climbing, and event offerings.  

Thanks for a great (almost) 10 years in Fremont and longer in Santa Clara, and while our web site may change, our commitment to quality and customer service will remain!

Here it is